Companies all ship similar products with features to entice you to buy them over their competitors.
Mobile phones are no different, where each new flagship handset arrives with a whole raft of new additions.
These come with a suitably high cost attached for a cutting edge, top-tier device - but there are still ways to experience these features without spending too much money.
Mobile makers such as Nokia, Samsung, HTC and LG all realise that not everyone will be able to afford the more expensive mobiles.
They have brought elements of these handsets to the more affordable range, as a nod to continuity across the brand.
We are now highlighting some of these handset manufacturers’ higher-end features, found on their lower-end models.
Samsung’s current top tier Android device (the Galaxy S3), soon to be replaced at the end of April by the Samsung Galaxy S4 – is a prime example.
This Galaxy S3 came with all manner of smartphone firsts, including the likes of ‘Direct Call’ and ‘Pop Up Play’.
The first allows for someone to be called from a text message, by simply raising the mobile phone to an ear - where whomever sent that SMS is automatically dialled.
That second allows a video to be ‘popped out’ and run in the background, while the user responds to a text message, sends an email or surfs the web. Whilst multitasking like this is familiar on desktop computers, seeing this feature was certainly a novelty on a mobile.
All this is available on the budget Samsung Galaxy S3 mini, at a fraction of the cost of the higher-end device.
The Finnish company’s Windows Phone 8-powered Lumia 920 comes with a couple of standout features, in both software and hardware.
Its screen can be used with a gloved hand, which is great for a cold weather climate and with the UK not being the warmest of places - it is a useful ability.
There is also a range of digital lenses, such as cinemagraph for animating photos, a panoramic mode, as well as Smart Shoot, for finding that perfect shot.
These are all to be found on the very entry-level Nokia Lumia 520, due to arrive in April with a cost of £169.99 - compared to the £519.99 price tag of the 920.
There is an entire range of LG mobile phones, called the L series, which all have features and capabilities present across the whole portfolio from the top-tier L7, to the mid-range L5 and entry-level L3 .
The company is soon to release its ‘LII’ series, which mirrors the same continuity of features as its first outing.
They will all have a QuickMenu app for onscreen note taking, and Safety Care. The latter comes with three options – Emergency Call Forwarding, Phone Non-Usage Notice and My Location Notice – that can be programmed to contact a loved one in case of an emergency.
These are only some of the examples of what can be found in a company's range of mobile phones, brought in from the top-end models.
This is a guest post by Rob Kerr, a contributing editor to the mobile phone comparison site Omio.