Mobile and Wireless Group (MWg) European Brand Launch
Singapore based start-up announce their entrance into the European market and unveils their latest Windows Mobile handsets
London, 8 May 2008 – Mobile and Wireless Group (MWg) today announced their entrance into the European market and unveiled their latest Windows Mobile handsets, the Atom V and Zinc II. The former is a full-featured, touch-screen operated device with in-built GPS, while the latter features a sliding keyboard and will be amongst the first Windows Mobile 6.1 devices available in Europe.
MWg is a Singapore-based company, recently established by the former management of O2 Asia, which develops and markets premium converged devices for the global market. Since its birth in November 2007, the company has consolidated its presence in Asia with offices in Singapore, Hong Kong, Thailand and the Middle East as well as expanded into Europe through its UK-based office and the Americas through its US-based office. Leveraging the investment by London-listed online e-tailer eXpansys, MWg will also expand its channels to cover the online demand for its products.“We see ourselves in a unique position of having inherited the premium heritage of a global brand and the agility and flexibility of a start-up.” said Mark Billington, CEO of MWg. “As a start-up, we naturally work with like-minded and innovative partners to offer an engaging experience for our customers. Our devices are designed to complement the consumers’ lifestyle needs.”
“Windows Mobile is about creating mobile connections, helping people do more with work play or anything in between no matter where they are”, said Alfredo Patron, EMEA Regional Director, Microsoft Mobile Communications Business. “We are excited to see MWg expand their innovative Windows Mobile phone offerings to Europe and look forward to compelling new hardware designs and device specs that will expand the possibilities of what people can do while on the go.”
The Atom V, which became available in Europe in mid April, is MWg’s first exclusively designed product. It features an in-built SiRF Star-III GPS chipset, 3.5G HSDPA with speeds up to 7.2Mbps, onboard Wi-Fi, Bluetooth 2.0 and even FM radio with RDS. Its attractive design, slim 14.95mm profile and brilliant 2.8” LCD touch screen make the Atom V desirable for its looks as well its features. The Atom V retails for £399.95 (inc. VAT). The Zinc II, which will become available in mid May, offers many of the same features of the Atom V with the addition of a semi-automatic sliding keyboard ideal for messaging & internet browsing, a sleek & slightly more compact form factor and the incorporation of Microsoft’s latest OS, Windows Mobile 6.1. The Zinc II will retail for £449.95 (inc. VAT).
MWg offers both Atom V & Zinc II users an easy-to-use touch-driven interface called “Quick Menu”. Each device has its own version of Quick Menu, which allows users to tap large graphic icons with their fingertips as well as flip between menus by dragging their finger across the screen. “Quick Menu makes it easy to navigate the device without a stylus. Additionally, users have the flexibility of customising the icons & menus to their own needs. MWg products can already be purchased from a variety of retailers, e-tailers and distributors in the UK and Europe, including e-tailer www.expansys.com for end-users across Europe and distributor www.portix.com for resellers in the UK and Ireland. Distributors & resellers in other European countries wanting to become channel partners can contact MWg directly at EUSales@mwg.com. The full MWg range and the detailed specifications for each product can be found at www.mwg.com. A further three to five products are planned in 2008.
About MWg
Mobile & Wireless Group (MWg) is a Singapore based start-up company established to develop and market premium, converged mobile devices. Founded by the team responsible for O2’s groundbreaking range of PDA-phones, MWg will meet growing global customer demand for customised devices with an emphasis on design, technology, reliability and service.















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Ian Harrison Senior Marketing & Content Manager
Sylvie Gaillard Sales & Marketing, eXpansys/Nomatica
Airax Sarkari Purchasing, eXpansys
Chad Brantner Director of Sales, eXpansys Inc.
Rob Doyle Purchasing, eXpansys
Martha Sama VP Sales & Marketing Europe - MWG
Claire Lansdown Purchasing, eXpansys
Roger Butterworth CEO, eXpansys plc
Andrew Garnett-Clarke Purchasing, eXpansys
Rob Wolfenden Marketing & Content, eXpansys
Sebastien Bourrut Lacouture Business Development Manager, eXpansys/Nomatica
Clement Yiu Managing Director, eXpansys Hong Kong
Alisha Chen Purchasing, eXpansys
Cedric Rey Product Manager, eXpansys/Nomatica
Jane Richardson Purchasing, eXpansys
Kevin Taylor Purchasing, eXpansys
Phil Clayton Purchasing, eXpansys
Christophe Farines Purchasing Director, eXpansys/Nomatica
Carmen Gatte Nomatica Senior Manager
Corey Leach Development Manager, eXpansys Inc.