SOCIAL NETWORKS NOW MORE POPULAR THAN SOAP OPERAS
We have uncovered that Facebook is now a bigger national past-time in the UK than watching TV!
We ran a national study which found that we spend an average of two and a half hours using the social networking site every day, compared to just two hours watching television programmes.
We spoke to 3,000 Brits and it was revealed that almost a quarter of Brits (24.46%) spend between three and four hours a day using Facebook.
More than a third (36%) of the nation now owns a smartphone, like an iPhone 4 or HTC Desire HD, and nearly all (91%) regularly use those handsets to access their Facebook accounts.
Almost one in three Brits (29.07%) spend between two and three hours a day using Facebook on their smartphones. On average, we check our Facebook accounts 7.52 times every day from our smartphones, but more than a third of us log on to our Facebook pages between 10 and 20 times a day using our phones.
And 15% of the nation admits it is so addicted to Facebook it can’t help but log on through its phones in excess of 20 times a day .
The TV is now the poor relation by comparison.
Even when we are watching TV, it seems many of us are now doing so through our laptops, home-PCs, tablets or smartphones. This ‘two-screen’ behaviour is now a big focus of manufacturers who have identified it as a major new trend.
Although nearly one in four of us admit we never watch TV unless it is through a traditional TV set, the rest of the country cherry-picks what TV shows and videos it watches by tuning in via BBC iPlayer or YouTube through its computers and handsets.
We now spend an average of an hour a day watching TV shows online, though 40% of us watch two or three hours of online TV on a daily basis.
Our study shows that the TV is no longer the king of the living room!
You can see a breakdown of these results and more here. Do you agree with our findings?
This major behavioural trend is being examined closely by the manufacturers. One response, for example, has been the installation of Facebook and Twitter directly onto web-enabled TV’s by Manufacturers such as Sony and Samsung.
Just to add weight to the argument, 62% also said they’d choose either a laptop or a smartphone as the one piece of technology to take on holiday. The TV only managed just over 4% of that vote.”
The nation can’t leave Facebook alone even when in bed. The study revealed that 67% of us check our facebook pages after we’ve gone to bed at night. With more than four out of ten of us logging in instead of snoozing in the morning.
Maybe we should be giving up Facebook for lent?